UK beauty blogger Amena Khan says she’s pulling out of a L’Oreal campaign.
It comes just days after she told Newsbeat she was delighted to be the first woman in a hijab to be part of a mainstream advert for hair care.
In a post on Instagram she says she’s stepping down from the campaign “because of the current conversations surrounding it”.
She’s also apologised for tweets she wrote in 2014, which have been branded as “anti-Israel”.
In her Instagram post she says: “I recently took part in a campaign, which excited me because it celebrated inclusivity.”
She goes on to explain that she is stepping down “with regret” because “the current conversations surrounding it detract from the positive and inclusive sentiment that it set out to deliver”.
It follows accusations that she expressed “anti-Israel” views in a number of tweets from 2014, which have now been deleted.
In her post, Amena apologises for the tweets, saying she’s sorry for the “upset and hurt” they’ve caused.
“Championing diversity is one of my passions, I don’t discriminate against anyone,” she adds.
Amena had hoped her role would inspire and empower other women who wear headscarves.
Earlier this month, she told Newsbeat: “It’s a platform for diverse voices and women who don’t fit the very narrow mould of beauty.”
A spokesperson for L’Oreal Paris told Newsbeat: “We have recently been made aware of a series of tweets posted in 2014 by Amena Kahn, who was featured in a UK advertising campaign.
“We appreciate that Amena has since apologised for the content of these tweets and the offence they have caused.
“L’Oreal Paris is committed to tolerance and respect towards all people. We agree with her decision to step down from the campaign.”